Did you want to buy a Mercedes and soon after noticed more of Mercedes on road? Have you wondered why?
It was the placement season of my MBA days. Of all the companies, I wanted that unique role offered by one of the Fortune 500 companies.
For the next three weeks, something strange started to happen. It was the same travel route, which I have been passing through for more than a year. It was the same mode of transport, which I had used for several years.
All of a sudden, I saw more frequently the name of that company across my travel route.
All the above happened without any conscious effort; I wondered why I had not seen this before.
When you give focused attention on a specific goal, the Reticular Activating System (RAS) in your brain scans incoming information, filters unrelated ones and helps you see things, opportunities and people related to what you focus on.
The key to get better results are:
(1) give focused repeated attention on a goal
(2) have a goal that you deeply desire
(3) be more specific on the goal
Are you ready for your next Mercedes?